We certify our technicians to deliver quality service
In reality, every tire dealer looks the same. But those that employ technicians who are certified by the Tire
Industry Association (TIA) have made education a top priority. TIA is the leader in technician training and
certification, and has certified more than 18,000 industry personnel since 1997. As the recognized authority on
tire and wheel service, TIA also provides members with the latest information on the newest technology.
TIA's certified Automotive Tire Service (ATS) program is based on demonstrating proficiency in the classroom and
in the shop. Our TIA certified technicians must complete an in-depth classroom training program and then perform
the skills in the shop in the presence of a TIA certified instructor. Finally, they must pass a comprehensive
written examination on all aspects of passenger and light truck tire and wheel service. It is not easy or
inexpensive to have our technicians TIA certified and recertified every two years, but we believe it is worth every
dollar.
Safety First
By employing TIA certified technicians, we're sending a message to our customers that safety will always be the top
priority when we service your tires and wheels. Whether it's alloy wheels or tire pressure monitoring systems, our
technicians are trained to look for signs of damage or neglect before they result in flat tires or damaged components.
We're equally committed to providing our technicians with a safe working environment by supplying them with tools
and equipment they need to follow the guidelines established by TIA's Automotive Tire Service (ATS) program.
We believe that tire safety starts with a certified technician, and that's why we support TIA. We want to ensure our
customer's peace of mind, so that you know our qualified professionals are inspecting, repairing, and installing your
tires and wheels. And, that our professionals are continuously updated on the latest technology, so they never have
to guess when confronted with a problem. We certify our technicians through TIA, because we aren't willing to
compromise the safety of our customers or our employees.
So before you make a tire purchase or service decision, ask your salesperson if the technicians who will perform the
service are TIA certified. If they are, you can rest assured that they have received the proper training to do the
job right.
Tires are not a sideline item at Highland Tire, they are our business.
When your family's safety is at stake you need a specialist. If you needed an item for your vehicle or home that
could place your loved ones at risk should it fail or be installed improperly would you go to someone who sells
everything or some one who specializes in that area?
